IESE Media Amp Tech Session

Representatives from media companies in Central and South America as well as South Africa and Europe gathered for a lecture and presentation by Greg Harper on the latest consumer and professional media and entertainment technology. In addition to an in-depth look at voice control systems such as Amazon’s Echo with all of its varying interface devices and skills we also looked at the world of gaming the power of the graphic processor unit which is rapidly eclipsing the CPU as the indicator of power in phones and computers. One highlight was a demonstration of the Disney/ Lenovo Star Wars Jedi challenge augmented reality experience that is likely to be a major hit for this holiday season. The presentation went on for over two hours with much interaction from the attendees including hands-on to  some of the gadgets.